Director of Sales and Marketing

Dallas, TX

The Grove on Forest Lane is a premier assisted living and memory care retirement community.

We are conducting a search for an experienced Director of Sales and Marketing to join our team of dedicated professionals.

This position is responsible for occupancy development and working with prospective residents to ensure their move-in experience exceeds expectations.


  • Actively generating prospects through calls and visits to discharge planners, social service workers, local businesses, physician offices, and other referral sources.
  • Developing new referral sources.
  • Conducting promotional and educational events to engage both potential clients and referral sources.
  • Maintaining solid knowledge of the San Antonio marketplace and competitors.
  • Providing information to prospects via telephone while encouraging in-person tours to assist prospective residents in making a decision that fits their needs.
  • Following up conscientiously on inquiries and referrals.
  • Completing all tasks related to move-ins: arranging for pre-admission assessment, completion of leases and other admission paperwork, ensuring selection of attending physician, assisting with room selection and arrangement decisions, requesting make-ready service from the maintenance department, notifying staff of move-in time, etc.
  • Entering lead management and sales data into an electronic database.
  • Producing weekly/monthly occupancy and sales reports and supplying other information when requested.
  • Working collaboratively with other Franklin Park marketing directors and the regional community relations director on marketing initiatives for the San Antonio area.
  • Serving as manager on duty as assigned.


  • Proven sales track record: effective selling and closing skills.
  • At least 2 years of experience in senior housing.
  • Ability to communicate and work effectively with highly diverse stakeholders: health care professionals, entry-level as well as executive staff, family members under stress, residents with dementia, etc. Must be equally comfortable in a large group and 1:1 interactions. Above all, must generate a warm, friendly, and caring first impression.
  • Ability to calculate figures and amounts such as discounts, interest, percentages, etc.
  • Experience using Microsoft Office suite and electronic CRM database, preferably Sherpa.
  • Available to work evenings and weekends, and extended days as needed.

The Grove on Forest Lane is located at 3344 Forest Ln, Dallas, TX 75234.
Operated by Franklin Apartment Management, LTD, based in San Antonio, one of the premier senior housing management companies in Texas.

To learn more about our organization, go to

Franklin is an EOE.

Franklin does not accept unsolicited resumes from third parties.  This position is not open for third party recruiters.